Carrefour Enlists Consumer Help In Testing Its Own-Brand Products

Global retail chain Carrefour says it is beefing up its in-house brand testing by creating a test panel comprising 15,000 French households. By the end of 2012, Carrefour will have 5,000 of its own-brand products undergoing scrutiny by the consumer panel. The company says this is the first time a French retailer has enlisted the help of consumers in testing, evaluating and influencing a product line. “With this panel, Carrefour is reinventing its quality approach by giving consumers a central role in the development of its branded products,” the company says in a statement.