Waitrose Unveils New Line Of Nutritionally Balanced Foods

British food retailer Waitrose has introduced a line of nutritionally balanced foods, Waitrose LOVE Life, that will appear in stores beginning June 30. According to the company, the range of products is designed to complement the staple grocery items in essential Waitrose and the more “indulgent” products from Duchy, Heston and Menu From Waitrose ranges. The company said the new product line includes more wholefood ingredients and avoids saturated fats. The product launch will be supported with a quarterly magazine, recipe cards and a dedicated section on Waitrose.com where MyWaitrose members can share recipes and tips. The products were developed by Waitrose nutritionists and in-house chefs.