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7-Eleven U.S. To Develop Low-Priced Foods For Hispanic Market

March 22, 2010: 03:54 AM EST
The U.S.-based unit of 7-Eleven is once again attempting to take advantage of economies of scale by linking up with its Mexican counterpart to create lower-priced private label foods targeting Hispanic customers. The company hopes the partnership will create enough purchasing clout to reduce costs and, in turn, prices. "It is important to get the best cost possible and offer the customer the best price," a 7-Eleven spokeswoman said. Partnerships that exploit economies of scale to create cost-saving opportunities are not new to the U.S. unit of 7-Eleven. Last year it pooled resources with its Tokyo-based parent company to market two new low-price wines.
"7-Eleven Develops Private Label Products for Hispanics ", Convenience Store News, March 22, 2010, © Nielsen Business Media, Inc.
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