Affluent Or Not, Shoppers Look For National Brand Savings Before Choosing Store Brands

Research from a retail marketing agency finds that higher income shoppers tend to be more doubtful about the value of private label consumer goods. But these more affluent consumers – like their lower income counterparts – regularly compare national brand prices, look for sales and use coupons before turning to store brands. According to The Integer Group, all shoppers carefully consider their savings options before making a final decision about quality over price. As to specifics, lower-income shoppers lean toward private label cereals, cleaning and laundry products, while more affluent shoppers prefer national brand snacks, beverages, and ice cream.