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Aldi Products Take Top Honors In Australian Shopper Vote

February 24, 2016: 12:00 AM EST
Australian consumers chose Aldi brands as their favorites in the 2016 Product of the Year Awards, a distinction that often leads to double-digit sales increases. The company took top honors in 12 of 46 award categories, including small goods, snacks to go, pest control and household cleaning. The director of the awards program said it’s certainly about saving money, but “the quality has to be there to make an impact and result in repeat purchases.” A recent survey of Australian shoppers found that 35 percent would buy a new product if it won the Product of the Year award.
Tate Papworth , "Aldi dominates Product of the Year Awards", Marketing, February 24, 2016, © Niche Media
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