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Amazon Plans To Sell More Private-Label Products

May 15, 2016: 12:00 AM EST
Online retailer Amazon.com Inc. plans to sell more private-label brands, including those of perishable foods, such as nuts, spices, tea, and coffee. After working for several years to develop private-label lines, the online retailer will start selling them as early as end of May or start of June 2016. Sales of store brands in the US reached $118.4 billion in 2015, up by about $2.2 billion from the previous year, data from the Private Label Manufacturers Association revealed.
Greg Bensinger, "Amazon to Expand Private-Label Offerings—From Food to Diapers", The Wall Street Journal, May 15, 2016, © Dow Jones & Company, Inc.
Private Label
Marketing & Advertising
North America
United States of America
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Marketing & Advertising
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