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As Recession Grinds On, Food Marketers Should Emphasize Value, Innovation

October 19, 2009: 12:47 AM EST
The recession has spawned some interesting behavioral changes among U.S. food buyers, according to this Adweek overview of consumer research findings. Leading the list, of course, is the concern over the price of groceries: a Synovate survey found nearly two-thirds of respondents saying groceries were overpriced. Concerns about price pushed consumers toward private labels, cheaper frozen foods, and less healthy foods generally. Microwaving rather than cooking at home surged. Industry experts, seeing products like “better for you” foods rebounding after the recession, nevertheless urge marketers to forge an emotional bond with consumers, stress value and innovation.
Mark Dolliver , "A New World for Grocery Shoppers", Adweek, October 19, 2009, © Nielsen Business Media
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