Beauty Balm Offers Multiple Skincare Benefits, Helps Women Simplify Makeup Routine

Beauty balm is one of the fastest growing segments in the beauty market, with sales of BB cream almost reaching $9 million in United States department stores and Sephora outlets in the year ending March 2012, according to market research firm NPD Group. Manufacturers of BB cream claim their products combine "multiple skincare benefits and makeup properties" in one product tube. BB cream products come with a very light texture and dry to form a non-glossy finish that can serve as makeup foundation or work on its own. According to some beauty market analysts, BB cream helps women who want to simplify their skincare routine and expect their makeup to do more.