Brands Drive UK Personal Care Market Growth

Manufacturer brands outperformed private-label brands in the UK personal care products market in 2012. Sales of branded shampoos grew 5.7 percent, while own labels rose 5.3 percent. Although the top 5 shampoo brands remained the same, Elvive grabbed the second place from Procter & Gamble’s Pantene brand. Unilever’s Radox brand retained the top spot in the shower products segment. Brands posted stable growth in the toothbrush segment, while own labels struggled. Colgate remained the leading brand in the toothpaste category. Razors posted moderate growth, driven by new product launches from brands, including Gillette Fusion and Wilkinson Sword Hydro.