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Consumer Product Makers And Retailers Adapt To More Prudent Grocery Shoppers

September 5, 2009: 04:44 AM EST
Though the word out of Washington is that the recession is easing, cautious consumers – battered daily by news of layoffs, pay cuts, and continuing financial industry woes – continue to search for ways to trim their grocery bill. The attitude shift toward smarter shopping is a trend experts believe will endure, even after the crisis has passed. In the meantime, consumer products makers like Procter & Gamble and retailers like Krogers are adapting to the new reality. P&G is cutting prices in various ways, like couponing, while Krogers is enhancing and emphasizing the value of its private-label brands.
David Holthaus , "P&G, Kroger aim at choosy buyers ", The Cincinnati Enquirer, September 05, 2009, © The Enquirer
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