We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Consumers in Australia Falling In Love With Supermarkets' In-House Brands

July 29, 2012: 12:00 AM EST
Consumption of private-label products in Australia is forecast to rise to 33 percent of total supermarket sales by 2017–2018 from 13.5 percent in the year ending June 2008, according to IBISWorld. This trend is driven by Australian consumers’ search for ways to cut costs following the global financial crisis. Also, efforts by supermarket chains Coles and Woolworths to promote their respective private labels have enticed consumers to purchase in-store brands. IBISWorld’s study also revealed there are some segments, such as dry goods and basic necessities including bread and milk, where consumers are more willing to buy in-store variants. For some products, such as chocolate, confectionary, soft drinks, and cosmetics, consumers are less willing to purchase private-label brands. 
Penny Pryor, "Where the brands have no names", Brisbane Times, July 29, 2012, © Fairfax Media
Private Label
Market News
Products & Pricing
Companies, Organizations
Market News
Marketing & Advertising
Products & Brands
Developed by Yuri Ingultsov Software Lab.