Discount Retailers Aldi And Lidl Have US Retailers Against The Ropes

German discount retailers Lidl and Aldi are expected to grow faster than their local competitors in the US market. By offering limited variety of products at very low prices, Lidl and Aldi are winning a price war and expanding their shares of the retail market. Operating in the US since the 1970s, Aldi has 1,700 stores across the country, while Lidl began its expansion in the East Coast in June, and opened its 30th store in September 2017. Also, by offering private-brand products, the German retailers can offer discounts ranging from 35 percent to 40 percent, compared with their rivals.