FMCG Product Awards Suggest Big Trends For 2015

Brand Genetics identified nine FMCG trends for 2015 from the recent consumer product innovation awards. The awards were based on voting by 10,000 consumers in the U.K., but Brand Genetics says the trends are global. Among the key trends defining FMCG products are: convenience (“the mega-trend of 2015”); “on-the-go”; products offering health benefits; indulgence that is also “good for you”; the continued rise of private label brands; products “made for me”; a premium experience even from mass market brands; the increasing popularity of fruit as a sugar replacement; and tech-enhanced products.