Food Shoppers Battle Rising Prices With An Array Of Cost-Saving Tactics

American consumers are not taking the rising costs of food lying down, according to a Harris Interactive survey commissioned by Coupons.com. Ninety-five percent of those surveyed said they are employing at least one tactic for saving money when food shopping. Coupon use is the most popular activity – mentioned by 72 percent of adults. Seventy-one percent – and especially college graduates – said they compare unit prices to offset rising costs. The education factor was significant, the survey found. Adults who are better educated are much more likely to use coupons, compare unit prices and buy in bulk. And women are more likely than men to use coupons and comparison shop, according to Coupons.com.