We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Growth Of In-House Brands Squeezes Big Food

July 19, 2017: 12:00 AM EST
Supermarket private label brands in the U.S. historically have not been as important as in European countries. Private label accounted for 17 percent of U.S. sales last year, less than half their share in the U.K. and Germany. But supermarket shoppers are increasingly switching to generic brands, and big food companies are beginning to feel the pinch. Retailers like Walmart are already seeing a rise in sales of their own brands. As retailers allot greater shelf space for their own items, traditional manufacturer brands will see sales volumes decline. And retailers in a fierce competitive environment can point to the growth of their in-house brands to coerce suppliers to cut prices. [Image Credit: © Walmart ]
Stephen Wilmot, "Big Food’s Next Big Problem: Supermarket Brands", The Wall Street Journal, July 19, 2017, © Dow Jones & Company, Inc.
Private Label
Market News
Products & Pricing
North America
United States of America
United Kingdom
Companies, Organizations
Market News
Products & Brands
Developed by Yuri Ingultsov Software Lab.