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In False Advertising Case, Court Finds Store Brand Infant Formula As Nutritious As National Brand

December 2, 2009: 04:58 AM EST
A federal jury agreed with store brand infant formula supplier PBM Products, LLC, that Mead Johnson & Co. engaged in false advertising when it suggested that PBM’s products, which cost about half of national brand Enfamil formula, do not provide the same nutrition. The jury award of $13.5 million in damages is “one of the largest damages awards ever for a false advertising case,” PBM said in a statement. Mead Johnson’s ads had stated that "there are plenty of other ways to save on baby expenses without cutting back on nutrition" buy purchasing PBM’s infant formula.
"Mead Johnson, Maker of Enfamil, Loses Multi-Million Dollar False Advertising Case Against Store-Brand Infant Formulas ", Businesswire, December 02, 2009, © Business Wire
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