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Increasing Number Of Shoppers Think Private-Label Products Just As Good As Name Brands, Study Shows

September 19, 2013: 12:00 AM EST
In the US, 83 percent of consumers said they are buying the same amount or more of private-label products in 2013 as they did in the previous year, according to a shopper behavior study conducted by The Integer Group and M/A/R/C Research. Data from The Checkout study revealed 54 percent of shoppers said quality is their number 1 priority when shopping for everyday products; however, less than a third of respondents said they think name brands are of higher quality or more reliable than their private-label counterparts. Interestingly, 56 percent of respondents said they think brand products have more attractive packaging than those of private-label products. Also, 29 percent of respondents said they strongly believe that national brands have better quality, lower than the 36 percent who said so in 2012 and 43 percent in 2010.
Lisa McTigue Pierce, "Name brands vs private label: It comes down to packaging", Packaging Digest, September 19, 2013, © UBM Canon/The Integer Group
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