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India's Private Label Market Forecast To Reach $500 Million Value By 2015, Nielsen Says

August 21, 2013: 12:00 AM EST
The private-label segment of the fast-moving consumer goods market in India is forecast to grow fivefold to reach $500 million in value by 2015, according to market research firm Nielsen. This trend makes India’s private-label sector stand out from its counterparts in other emerging markets. Food products account for 76 percent of total private-label sales in India, with packaged grocery contributing 53 percent of total sales. Household cleaners account for 48 percent of sales in the non-food category, with personal care, fabric care, and the general category also contributing significantly to non-food sales. Rising levels of disposable income and the expansion of the country’s modern retail trade are helping drive growth in the private-label segment.
"What Makes Private Labels Click in India?", Nielsen, August 21, 2013, © The Nielsen Company
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