We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

India's Private Label Market Forecast To Reach $500 Million Value By 2015, Nielsen Says

August 21, 2013: 12:00 AM EST
The private-label segment of the fast-moving consumer goods market in India is forecast to grow fivefold to reach $500 million in value by 2015, according to market research firm Nielsen. This trend makes India’s private-label sector stand out from its counterparts in other emerging markets. Food products account for 76 percent of total private-label sales in India, with packaged grocery contributing 53 percent of total sales. Household cleaners account for 48 percent of sales in the non-food category, with personal care, fabric care, and the general category also contributing significantly to non-food sales. Rising levels of disposable income and the expansion of the country’s modern retail trade are helping drive growth in the private-label segment.
"What Makes Private Labels Click in India?", Nielsen, August 21, 2013, © The Nielsen Company
Domains
Private Label
Market News
Trends
Geographies
Worldwide
Asia-Pacific
India
Categories
Market News
Marketing & Advertising
Products & Brands
Developed by Yuri Ingultsov Software Lab.