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Marketing Experts Tell Retailers How To Encourage Shoppers To Try In-Store Brands

August 1, 2012: 12:00 AM EST
Progressive Grocer’s Store Brands presents the top seven recommendations by marketing professionals on how retailers can encourage shoppers to try their new in-house brands. Retailers should work at creating or developing a true brand instead of an imitation brand. In-store brands should come with well-designed packaging, which retailers should think of as an always-on advertisement. Retailers should revise the product selection of their in-store brands based on customer preferences. Also, retailers should place their in-store products in the store’s most prominent location. Retailers should put in-store brands on display and reinforce customer awareness with product samples. Finally, retailers should adjust their marketing message according to product category.
Kathie Canning, "The Art of Persuasion", Progressive Grocer, August 01, 2012, © Stagnito Media
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