Marketing Experts Tell Retailers How To Encourage Shoppers To Try In-Store Brands

Progressive Grocer’s Store Brands presents the top seven recommendations by marketing professionals on how retailers can encourage shoppers to try their new in-house brands. Retailers should work at creating or developing a true brand instead of an imitation brand. In-store brands should come with well-designed packaging, which retailers should think of as an always-on advertisement. Retailers should revise the product selection of their in-store brands based on customer preferences. Also, retailers should place their in-store products in the store’s most prominent location. Retailers should put in-store brands on display and reinforce customer awareness with product samples. Finally, retailers should adjust their marketing message according to product category.