Metro Cash And Carry And Auchan Partner To Enhance Their Private Label Businesses

An enhanced partnership between Metro and Auchan will enable both companies to expand their private label businesses. French retailer Auchan will grant Metro Cash and Carry, the wholesale arm of Metro Group in Germany, access to its private label supplier network. It will also provide insights on quality standards and assortment. The arrangement will enable Metro to obtain better prices and better meet consumer needs. Auchan will benefit from increased purchase volume, enabling it to obtain price discounts, and secure indirect access to additional consumers through Metro’s small independent retailers.