More US Consumers Buying Private Label Grocery Products, Study Shows

In the United States, 98 percent of shoppers buy private label food or cleaning products, compared with 96 percent in 2013, according to data from market research firm Market Force Information. Results of the grocery study revealed only a small percentage of consumers are not aware of private label brands and the same number say they never purchase them. Also, 78 percent of respondents said their primary grocery retailer offers private label dairy products, with 60 percent of customers saying they buy private label dairy products most of the time or always. According to Market Force, 26 percent of shoppers buy private label cleaning products most of the time or always, an increase from 23 percent in 2013.