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North America's Consumers Search For Value, Turn To Private Label Cosmetics

June 1, 2012: 11:50 PM EST
The economic slowdown has prompted an increasing number of consumers in Canada and the United States to purchase private label cosmetics products. In 2011, 90 percent of Canadian consumers reported buying private label products, according to the 2012 BrandSpark Canadian Shopper Study, while in the United States, 64 percent of women with annual income of $100,000–150,000 plan to keep buying private label color cosmetics, while almost 50 percent of those with $50,000–74,000 and $75,000–99,000 incomes said they will continue purchasing private label beauty products. Private label suppliers offer retailers flexibility by formulating products based on customers' needs and how much they want to invest and earn from the products. Private label manufacturers also add value to products by incorporating organic ingredients that customers want.
Lisa Doyle, "Private Label Lessons from the Recession", GCI Magazine , June 01, 2012, © Allured Business Media
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