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On Its 30th Birthday, Whole Foods Adds Health, Wellness Themes To Marketing Strategy

September 3, 2010: 10:10 PM EST
John Mackey, CEO of $8 billion Whole Foods, whose 300 stores are celebrating the company’s thirtieth anniversary, says the company is evolving toward health and wellness while it maintains its emphasis on organic and natural foods. The company is getting ready to launch three wellness-related programs at stores, including an animal welfare rating initiative that will debut in all stores early in 2011. Customers will be provided information on how meat animals are raised. This month, the company will take advantage of an informational partnership with the Monterey Bay Aquarium and the Blue Ocean Institute to inform shoppers about seafood species sold in stores. The company is also launching Wellness Clubs in five prototype stores to teach consumers about the connection between healthy eating and disease prevention.
"Whole Foods CEO: Healthy food is affordable necessity", USA Today, September 03, 2010, © USA TODAY, a division of Gannett Co. Inc.
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