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P&G’s New CEO Is Aggressive, But Is He Too Optimistic?

September 1, 2009: 04:03 AM EST
The new captain at the helm of Procter & Gamble has an ambitious 10-year strategic plan for the huge personal-care company, despite a weakened global economy and poor corporate financial performance. Newly installed CEO Bob McDonald, a 30-year P&G veteran, promises to double annual sales by attracting a billion new customers in emerging markets and by adjusting pricing schemes to meet pressure from private-label products. Will the approach work? Some observers are skeptical. "They are underestimating the difficulties of getting into the emerging markets at that scale," says one analyst.
"P&G takes it higher ", ICN-International Cosmetic News, September 01, 2009, © Reed Business Information
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