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Private-Label Food Brands Grab Bigger Share Of Modern Retail Sales In India

August 14, 2013: 12:00 AM EST
Private labels owned by India's largest retailers, such as Future Group and Reliance Retail, account for more than three-fourths of food products sold via the country's modern retail sector, according to market research firm Nielsen. Based on Nielsen's analysis, retailers' own-label products have gained market shares in categories with little difference in quality between private labels and manufacturer brands as perceived by shoppers. Nielsen forecasts consumer spending on private labels to reach $500 million, or about Rs 3,000 crore, by 2015.
Sagar Malviya, "Changing trends in modern retail: Now, private labels like Reliance Retail eat into foods biz of big brands like HUL", The Economic Times, August 14, 2013, © Times Internet Limited
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