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Private Label Products Gain Positive Consumer Views, Mintel Study Shows

January 20, 2011: 12:02 AM EST

A Mintel study reveals that 44% of grocery shoppers believe that the quality of today's store brands is better than those of five years ago and 39% of respondents who are their households' primary shoppers say they would recommend a private label product. Also, significant majorities — 62% for dairy products; 61% for canned foods; and 56% for household cleaners — believe there are no quality difference between name and store brand products and just 19% say paying more for name brand products is worth it. Mintel says private label manufacturers continue to gain ground by introducing improved, budget-friendly products with enhanced packaging.

Oxygen Report, Mintel, "Private label gets a quality reputation, causing consumers to change their buying habits", Mintel, January 20, 2011, © Mintel
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