Private Labels Competing With Manufacturer Brands For Bigger Share Of UK's Retail Market, Report Says

Retailers' private-label products account for a third of the retail market in the United Kingdom, according to market research firm SymphonyIRI Group. Data shows private labels' share of the market value rose 0.2 percentage points to 29.5 percent in the 12-month period ending July 7, 2012, while share of the market in terms of unit rose 0.3 percentage points to 33.9 percent during the same period. Private labels have gone beyond competing with manufacturer brands in terms of price to creating their own brands.