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Procter & Gamble To Reformat, Refresh Marketing In Australia

February 24, 2012: 02:07 AM EST
Procter & Gambling's marketing director for Australia Sujay Wasan plans to expand and strengthen his company's marketing campaigns in the country. Seeking to overcome challenges posed by private-label products and low consumer awareness of P&G products, Wasan said he expects P&G's advertising agencies to create campaigns similar to Wieden+Kennedy's Old Spice campaign in the United States and make more use of digital marketing channels.
Nina Hendy, "P&G to spice up its ad campaign", The Sydney Morning Herald, February 24, 2012, © Fairfax Media
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