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Recession And Health Concerns Impact Food Shoppers’ Decisions

August 4, 2010: 11:16 AM EST
Consumers are not only buying more store brand foods, cutting back on restaurant eating and purchasing fewer pricey foods in response to the recession, they are also considering nutrition and health when shopping, according to new research. Eighty-two percent of those surveyed said calories and fat content were important, and more than half said they were “very important.” Three quarters of respondents cited sugar content and salt content as important. Specific health issues, such as obesity (70%), hypertension (62%) and diabetes (60%), were somewhat less important to shoppers. Other health issues considered important were food allergies (37%) and gluten content (36%). Nearly two-thirds (65%) said they were satisfied that food labels provided sufficient nutritional information.
PLMA, "Store Brands & The Economy: Are Shoppers Ready to Start Spending Again", PLMA Consumer Research Report, August 04, 2010, © PLMA
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