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Reported Health Benefits Of Beet Juice Send Sales Soaring In U.K.

September 8, 2010: 07:49 AM EST

Thanks to research associating beet juice with lower blood pressure and reduced risk of heart disease, sales of beet juice at British supermarket chain Waitrose have risen 82 percent in the past year, surpassing sales growth of orange and other juices. The store also reports that sales of the raw vegetable – it’s known as beetroot in the U.K. – were up 15 percent and sales of prepared beets were up 22 percent. Another study conducted by the University of Exeter found that beet juice increases stamina during exercise. The high nitrate content reduces the amount of oxygen used by muscles, making them work more efficiently. The beet juices sold at Waitrose are all mixed with apple, with beet juice content varying from 79 percent to 90 percent.

"Beet-Le-Juice", Waitrose, September 08, 2010, © Waitrose
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