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SuperValu Introduces Essential Everyday Private Brand In US Retail Market

February 13, 2012: 11:45 PM EST
SuperValu has introduced its Essential Everyday private-brand line at more than 2,000 independent retail stores in the United States. The rollout, which is expected to be completed by early 2013, will replace the company's Flavorite, Richfoods, and Homelife brands and will cover more than 2,400 products in the essential grocery and home goods categories.
"SUPERVALU(R) to Transition Independent Grocers to Essential Everyday(TM) Private Label Products", SUPERVALU, February 13, 2012, © SUPERVALU INC.
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