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Tesco Asks Facebook Fans For Help In Choosing New Ice Cream Flavor

November 7, 2012: 12:00 AM EST
UK retailer Tesco used Facebook to crowdsource the development of the latest flavor of its Tesco Finest line of ice cream, according to company CEO Philip Clarke who spoke at the FT Innovate 2012 conference. Using the input of its Facebook fans, Tesco chose amaretto, cherry, and almond as the new ice cream flavor. Clarke also talked about how his company has been working to improve customers' online shopping experience.
Matthew Chapman, "Tesco chief salutes Facebook's crowdsourcing role", Marketing Magazine, November 07, 2012, © Haymarket
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