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Three Key Consumer-Driven Trends Offer Opportunities For Retailers

June 4, 2010: 10:10 PM EST
Retailers in the natural food industry need to be aware of three consumer-driven trends that present unique opportunities to engage shoppers, boost loyalty and increase sales. First among these is the emergence and growth of private label products, which consumers turned to during the recession but have stuck with because they have been accepted as “real brands.” A Nielsen report predicts further growth by store brands, perhaps a gain of a 1.5 percent share. Maintaining health and wellness is a major concern of the aging boomer generation, and boomers are proactive about their health. Eating healthy is considered an effective preventative measure. Lastly, the growth of digital connectivity has made possible innovations like mobile price checking, product research and mobile purchasing, all novel ways to connect with consumers.
Jeff Weidauer , "Promoting Store Brands Via Technology", Natural Products Marketplace, June 04, 2010, © Virgo Publishing, LLC
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