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U.K. Functional Foods Market Is Growing, But At A Slower Pace Than In 2009

June 24, 2010: 01:02 AM EST
The functional foods market in the U.K. grew by 9.6 percent in 2009, according to market researcher Key Note, and will continue to grow over the next five years, but at a slower rate. Sales growth in 2009 was slower than in 2005-2006 mainly because of a leveling off of sales of yogurt drinks and soy milk and a slackening of sales of cholesterol-lowering margarines and functional breads. Sales of probiotic yogurts and fortified breakfast cereals were strong enough to keep overall growth positive. Through 2015 the market is likely to grow by 4.5 percent to 6.5 percent a year depending on the impact of some adverse pressures, including doubts raised about product health claims, and a recession-caused drift away from premium-priced products to discount or private label brands.
Key Note, UK, "Functional Foods 2010: Functional Foods Market Assessment", Key Note website, June 24, 2010, © Key Note Ltd
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