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Wal-Mart Aims For High-End Market With Jet.com

September 28, 2017: 12:00 AM EST
Wal-Mart Stores Inc. is repositioning its Jet ecommerce unit toward the high-end market, as part of the retailer's efforts to compete with online rival Amazon. Acquired by Wal-Mart for $3.3 billion in 2016, Jet plans to sell apparel from online retailers bought by the retail giant in the previous year. Also, Jet plans to introduce a new line of private-label food and grocery items.
Sarah Nassauer, "Wal-Mart Tries to Take Jet.com Upscale", The Wall Street Journal, September 28, 2017, © Dow Jones & Company, Inc.
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