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Walgreens Introduces New In-House Brand

August 18, 2011: 10:45 PM EST
Walgreens has introduced its Nice! store brand in retail stores across the United States. The brand will include more than 400 grocery and household products, which the company claims will come 30 percent cheaper than other national brands. Walgreens plans to place Nice! products on its shelves by early 2012 and will keep adding to the brand products other than soups, sauces, and bakery items. Consumer response to the more than 20 products added to the brand has been positive, the company claims.
"Walgreens Launches Nice!™ Store Brand Chainwide, Continues Building Value and Loyalty with its Private Brands", Walgreens, August 18, 2011, © Walgreen Co.
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