We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Walmart Launches Major Healthy, Affordable Foods Program, Gets First Lady's Support

January 25, 2011: 09:35 PM EST

Walmart has launched a program aimed at providing its customers with healthy and affordable food options that gained the support of First Lady Michelle Obama. The program comes with five key components, namely: reformulation of packaged food items by cutting sodium 25% and added sugars by 10%, and removing all manufactured trans fats; cutting prices of fresh fruits and vegetables; strengthening standards for "front-of-package seal" to help consumers determine healthy food choices; opening stores to serve economically disadvantaged communities that need healthy and affordable foods; and expansion of corporate support for nutrition education campaigns. Walmart’s initiative will have far reaching affects across the US food supply chain In 2010, Walmart launched a $2 billion program to work against hunger by awarding fresh and healthy foods to food banks in the United States. Walmart will also work with the Partnership for a Healthier America to help address the country's obesity problem.

"Walmart Launches Major Initiative to Make Food Healthier and Healthier Food More Affordable", Walmart Stores, January 25, 2011, © Walmart Stores
Private Label
Market News
Production & Supply
Products & Pricing
North America
United States of America
Companies, Organizations
Market News
Press Release
Products & Brands
Developed by Yuri Ingultsov Software Lab.