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Lidl Plans To Test Market New Private-Label Baby Brand In UK

August 1, 2016: 12:00 AM EST
Discount retailer Lidl plans to start testing marketing its private-label baby care brand Lidl'uns in the UK. According to the company, the test will cover four of the country's regions and, if successful, the brand would be launched nationwide. Based on Lidl's trademark application, the company plans to expand its baby care brand to include baby food, toiletries, and non-food items.
Priya Chandarana, "Lidl UK to test new private label baby brand", Retail Analysis, August 01, 2016, © The Institute of Grocery Distribution and IGD Services Limited
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